Since launching in 2024 DiNAMIC Communications has provided services to a range of clients including AUSTSWIM, Australian Drug and Alcohol Foundation, the Brotherhood of St Laurence, Brighton Recreation Centre, Dandenong Market, Junior Adventures Group, RMIT, Y Australia‍ and Y Geelong.

  • Two women Di McDonald and Sonal Sudan taking a selfie by a body of water outdoors on a sunny day, with trees and a boat in the background.

    Mentoring

    Di has informally mentored many young people right throughout career, with positive and lasting outcomes.See testimonials.

    In 2024/25 mentoring sessions and ongoing support were provided to marketing and events staff at Dandenong Markets, and mentoring also provided to marketing staff at AUSTSWIM and Brighton Recreation Centre to strengthen and build internal capacity.

    Pictured above with one of her mentees, Sonal Sudan, Digital Marketing Specialist, during a walking mentoring catch up.

    See case studies
  • A woman taking a selfie in front of an indoor play gym filled with children and adults. The gym has blue padded flooring, colorful play structures, and a high ceiling with bright lighting.

    Communications and Marketing

    Initial training as a print journalist set Di on a 30-plus year career in communication across the full spectrum including media and PR, crisis comms and issues management.

    Current work has included delivery of marketing and communications strategies, website content audits, and Annual Reports (for AUSTSWIM 2025), contract tenders (for Junior Adventures Group) and launching campaigns for new and existing products at Brighton Recreation Centre and AUSTSWIM.

    See case studies
  • Woman lying on the floor, hugging a large red and black geometric sculpture inside a building.

    Branding and campaigns

    Di led the rebranding of one of the oldest legacy brands in Australia - from the YMCA to the Y - a journey over several years of intense collaboration.  See launch video here.

    In 2024/2025 DiNAMIC Communications helped the Brighton Recreation Centre relaunch its gymnastics program, with enrolments exceeding targets. We also reviewed and helped relaunch the centre’s health and fitness program, recommending a repositioning to focus on the local older adult market, with weekly participation doubling since launch.

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  • Two women smiling in front of a large red screen at the BSL Services Forum. The screen displays event details and the logo of Brotherhood of St Laurence. Chairs with Heinz logo are visible behind them.

    Conferences and events

    Have achieved great earned and owned media outcomes at conferences for many brands with a knack for speedy & memorable content creation. One highlight was writing a speech for the Y’s young national treasurer Thomas Stephenson which he absolutely nailed at the Y’s 175th birthday celebrations in London in 2018.

    Di stepped in to manage the Brotherhood of St Laurence’s Services Forum in July 2024, with only eight weeks preparation, to bring together over 750 staff from the organisation’s newly formed services group for a full day of collaboration, learning and connection.

    See also case studies
  • The logo of NAMI Communications featuring the words "DIC" with the letters arranged creatively and the word "COMMUNICATIONS" below, on an orange background.

    Entrepreneurship

    In addition to starting up DiNAMIC Communications, Di established and ran her own public relations consultancy for 11 years in her 20s and early 30s.

    She’s also co-founder of startup streetwear brand, @Eithaway with her daughter, which started in 2022, when her girl was 17.

    She brings a business mindset to her work.

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  • A digital tablet displaying the message "Mental Health Matters" on a red background with pink swirling lines and small gold stars, resting on a floral bedsheet with butterfly and leaf patterns.

    Wellbeing focus

    More than three decades of therapy gives Di unique insight into herself and others.

    She is also Mental Health First Aid Certified.

    The hard-gained insight from therapy allows her to stand in the shoes of others and provide meaningful support to individuals, teams and organisations.

    She chooses to work with values-aligned clients, who look after themselves, their teams, their own clients or the communities they support.

    See case studies